Syracuse, NY (Aug. 21, 2025) - SIDEARM Sports, the leading digital solutions provider for college athletics, is excited to announce a new partnership with Nota, the leading enterprise AI platform purpose-built for media and communications teams. This collaboration will enhance the content creation and optimization processes for college athletics organizations within the SIDEARM Sports community, allowing for greater efficiency and creativity in college sports communications.

"Incorporating Nota AI natively into the SIDEARM Sports ecosystem will allow our school partners and their teams to quickly and efficiently create engaging content, while freeing up time to focus on strategic fan engagement programs," said George Scott, President of SIDEARM Sports. "This is one of many exciting innovations that SIDEARM Sports is bringing to our partners this year, and we are just getting started."

Integrating Nota's advanced content automation tools into the SIDEARM Sports workflow will revolutionize how athletic departments create and distribute content. By leveraging this partnership, schools partnering with SIDEARM Sports will benefit from streamlined content production, which saves time while increasing output and engagement. These AI-powered tools will seamlessly integrate with the SIDEARM Sports CMS systems, making it easier for schools to elevate communications.

"The demands of producing content at speed across multiple platforms have never been greater," said Josh Brandau, CEO of Nota. "By teaming up with SIDEARM Sports, we're giving athletic departments the ability to transform a single game, interview, or press release into a complete package of articles, social posts, videos, and newsletters in minutes. It's about helping schools connect with their fans in ways that drive measurable engagement, revenue, and loyalty."

Nota is an enterprise-grade AI platform built specifically for media and communications teams. Developed with insights from journalists and editors, Nota empowers content creators to generate headlines, summaries, social media posts, videos, and more—all customized to reflect each institution's unique voice. As part of this collaboration, Nota is creating a tailored version of its proprietary language model, Polaris, which will be finely tuned to the needs of SIDEARM schools, ensuring that the AI can effectively capture the tone, style, and unique demands of collegiate athletics communications.

Introducing these tools will allow communications teams to focus on strategy and storytelling rather than getting bogged down by time-consuming production tasks. Organizations that have utilized Nota's tools have reported remarkable enhancements in their content creation processes, including:

• 52% reduction in time to publish articles
• 85% faster newsletter creation
• 37% increase in total content output
• 21% average increase in pageviews

The Nota tools integrate with SIDEARM Sports' current processes, making implementation seamless. A robust suite of AI-driven tools will become available soon, enhancing school's existing SIDEARM Sports environment, including:

• SEO and Story Optimization - Automatically generate optimized headlines, keywords, and summaries that boost visibility in search engines and social media platforms.
• Instant Social Media Content - Quickly create sport-specific captions and branded visuals tailored to Twitter, Instagram, and Facebook.
• Faster Newsletter Creation - Transform existing articles into engaging newsletters with summaries, optimized headlines, and eye-catching images.
• Video and Clip Generation - Effortlessly convert press conferences, game footage, or written content into dynamic short video clips or highlight reels.

Later this fall, school partners will access these innovative resources through the SIDEARM CMS and browser-based tools, ensuring a smooth transition and enhanced productivity. This partnership marks a significant improvement in the capabilities offered to college athletics programs, empowering them to tell their stories more effectively and efficiently.

About SIDEARM Sports

Operating in the Learfield portfolio of companies since June 2014, SIDEARM Sports is the nation's leading digital provider for college athletics.

SIDEARM is based in Syracuse, N.Y., and is trusted by some of the biggest brands in the industry, including most NCAA programs and Power Five athletic departments. As a leader in digital fan engagement, SIDEARM Sports provides the best-in-class software and technology that powers websites, mobile applications, OTT media services, live stats, video streaming and more for its partners. Clients continue to trust SIDEARM for its support, reliability, customization and easy-to-use interface that allows schools to tailor their content and digital presence directly for their fans.

To see more about SIDEARM, please visit www.sidearmsports.com.

About Learfield
Learfield is the media and technology company that powers college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

About Nota

Nota is the enterprise AI platform built to power the future of content creation, optimization, and distribution for media, sports, and communications teams. Trusted by some of the largest news organizations, broadcasters, and brands, Nota's suite of AI-driven solutions streamlines workflows and increases output without sacrificing quality. Headquartered in Los Angeles, Nota is dedicated to helping organizations ensure their stories are heard, seen, and felt across every platform.