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College athletics' leading digital fan engagement platform is that much more powerful.
SIDEARM NextGen is the latest version of our revolutionary technology – providing a new approach to fans' digital journeys. NextGen will power official athletic websites, mobile apps, and over-the-top (OTT) media services. Fans and administrators will see faster site loads, greater stability, enhanced security, and a one-of-a-kind digital design system built for college athletics.
Six Things to Know About SIDEARM NextGen
Faster Load Times

Fans will notice up to 5x site speed when visiting a NextGen site. Get your favorite content faster than ever. In their first week, each NextGen site has seen incremental growth in loading times and site speed.

Single-Sign On

Fans will be able to use one login to access any SIDEARM platform - website, mobile or OTT app. Whether that's with the traditional email and password, or a 3rd party login like Google, Apple or Facebook, we can say goodbye to those endless password combinations we need to remember. Coming soon.

One-of-a-Kind Design System

NextGen touts a one-of-a-kind design system that's unique to the industry, providing fans with a clean, consistent and modern experience.

First-Party Data

With third-party cookies on the outs in the new era of web, our NextGen system will collect first-party fan data (through avenues like SSO) to better influence your data and content strategies. Available soon.

Faster Product Development and Rollout

NextGen will decrease production and rollout times for new sites, products and updates, getting you the tools and features you need faster than ever.

Security, Stability and Accessibility

NextGen offers top-of-the line security, greater platform stability and enhanced accessibility to give fans peace of mind for a best-in-class experience.

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Current NextGen Sites
NextGen will soon become the norm for all SIDEARM Partners over time. We are currently implementing the NextGen system on a rolling basis.

Load times have improved from the previous site and it is much easier to find things. We’ve gotten a lot of compliments from fans, donors and staff about the new look of the site.

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Hank Hager

Oregon State, Integrated Communications

The new NextGen design is great, it is easy to navigate and the Support Team is fantastic.

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Don Tomkalski

Tulsa, Sr. Assoc. AD for Communications

Have a question about NextGen?